04 Lead generation and social automation
Enquiry systems
Systems that turn existing activity into enquiries: post comments, customer reviews and past leads who never went ahead.
Example triggersActivity to enquiry
- Comment on your post: “How much for a full clean?”→ DM sent
- Job completed yesterday→ Review request
- Enquired 4 months ago, never booked→ Check-in text
What we set up
Comment-to-message lead capture
A comment on your post gets a direct message, so the question turns into a conversation.
Lead generation systems
Enquiries from social media and your website are captured and followed up in one place.
Social content systems
Posts planned and published on a schedule, so your pages stay active when the business is busy.
Reputation and review workflows
A finished job triggers a review request, and reviews are gathered in one place.
Existing-lead reactivation
Past enquiries who never went ahead get a check-in message, and replies go to your team.
Signs it could help
- Comments on your posts ask for prices and go unanswered
- Happy customers are not asked for a review
- Old enquiries sit in an inbox
- Posting stops when the business gets busy
Works well with
How it works
- 1Find the activityWhere enquiries already come from: posts, reviews, past leads.
- 2Build the triggersA comment, a finished job or a quiet lead each starts a message.
- 3Route the repliesReplies land in your CRM and your team is notified.
- 4Keep it runningContent and review requests carry on without someone remembering.
Questions
- Does this replace our social media?
- No. It works with what you already post. A comment on a post becomes a message, and content systems keep your pages active.
- What is lead reactivation?
- A check-in message to people who enquired before and never went ahead. Replies go to your team to pick up.
- Can you guarantee more leads?
- No, and we would rather be straight with you than promise something nobody can. What we can do is explain honestly what automation and an assistant tend to change: answering enquiries when nobody is free and following up the ones that go quiet.
Free discovery call
Tell us what slows your business down.
We talk through how you handle enquiries, bookings, admin and follow-up. If we can help, we suggest where to start. If not, we say so.